7,925 ads from 12 sunscreen brands in the Meta Ad Library, 1,698 running now.
12 sunscreen brands have 7,925 ads in the Meta Ad Library between them, and 1,698 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Sunscreen ads have to overcome a product people think they already own, so they sell the one you will actually wear, no white cast, under makeup, every day.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Supergoop! | 152 | 152 | 29 |
| EltaMD | 66 | 66 | 30 |
| La Roche-Posay | 4,628 | 1,124 | 42 |
Brand pages: Supergoop! · EltaMD · La Roche-Posay · Coola · Sun Bum · Hawaiian Tropic · Banana Boat · Neutrogena · ISDIN · Shiseido · Biossance · Ultra Violette
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these sunscreen brands have enough creative on file for a page of their own.
video leads at 42 percent of the 317 creatives read here, with carousel at 36 percent and static at 21. Shop now carries 58 percent of the calls to action.
The median creative here ran 25 days and the longest was still up at 586. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Sunscreen video ads · Sunscreen static ads · Sunscreen carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Koyu leke karşıtı uzman protokol!La Roche-Posay · running 586 days
Hydration + Color + SPFCoola · running 148 days
$20 Off Your First OrderBiossance · running 118 days
-30% EN NUESTRO OUTLETShiseido · running 97 days
Nouveau Neutrogena Ultra Sheer 3 en 1Neutrogena · ran 82 days
全米で最も信頼されたサンケアブランドSun BumがSun Bum · running 68 days
3 percent of these ads open with a question, 14 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,913 more sunscreen ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 5 percent of the sunscreen ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median sunscreen ad here stayed up 25 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 317 creatives. Meta lists 7,925 for these advertisers, and 1,698 are running right now. Sprites' proprietary marketing agent reads every sunscreen ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.