5,049 ads from 13 pet insurers in the Meta Ad Library, 1,742 running now.
13 pet insurers have 5,049 ads in the Meta Ad Library between them, and 1,742 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Pet insurance ads use the vet bill the viewer is afraid of, and the creative is the dog, because the policy is not a picture.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Lemonade · Trupanion · Embrace · Nationwide · Figo · Pumpkin · ASPCA · Fetch · MetLife · Spot Pet Insurance · ManyPets · AKC Pet Insurance
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these pet insurers have enough creative on file for a page of their own.
carousel leads at 46 percent of the 368 creatives read here, with video at 30 percent and static at 24. Get quote carries 35 percent of the calls to action.
The median creative here ran 20 days and the longest was still up at 881. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Pet insurance video ads · Pet insurance static ads · Pet insurance carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Learn More About Our Rescue in LouisianaASPCA · running 881 days
You barely drive, and when you do, you drive safely.Lemonade · running 426 days
Let our team tell you moreNationwide · running 257 days
Advocate for Customers with CareMetLife · running 175 days
2022 Named One of Forbes’ Best Pet Insurance CompaniesAKC Pet Insurance · ran 174 days
Your next gift card is on the wayFetch · running 158 days
1 percent of these ads open with a question, 9 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+5,037 more pet insurance ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Carousel ads lead among pet insurers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 2 percent of the pet insurance ads here lead with something free to start.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median pet insurance ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 368 creatives. Meta lists 5,049 for these advertisers, and 1,742 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.