8,902 ads from 14 photo brands in the Meta Ad Library, 2,155 running now.
14 photo brands have 8,902 ads in the Meta Ad Library between them, and 2,155 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Photo brands split in two: the camera companies sell the shot you have not taken, and the print companies sell the pile of photos already sitting on your phone.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Shutterfly | 590 | 586 | 28 |
| Mixbook | 275 | 274 | 29 |
| Artifact Uprising | 342 | 342 | 11 |
Brand pages: Shutterfly · Mixbook · Artifact Uprising · Chatbooks · Canon · Nikon · Sony · GoPro · DJI · Fujifilm · Snapfish · Mpix · Nations Photo Lab · Polaroid
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 14 of these photo brands have enough creative on file for a page of their own.
video leads at 48 percent of the 396 creatives read here, with carousel at 30 percent and static at 22. Shop now carries 62 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 660. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Photography video ads · Photography static ads · Photography carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Your Memories, Captured ForeverNations Photo Lab · running 660 days
Epic sunsets deserve epic moves.DJI · ran 289 days
Free each monthSnapfish · running 279 days
Simplifica tus tareas y mantén la calidad en cada impresión.Canon · running 242 days
Discover the Nikon Z50II - perfect for photos, video, vlogs and livestreaming!Nikon · ran 122 days
First Book $5Chatbooks · running 119 days
6 percent of these ads open with a question, 27 percent put a number in the first line, and 6 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+8,890 more photography ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 21 percent of the photography ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median photography ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 396 creatives. Meta lists 8,902 for these advertisers, and 2,155 are running right now. Sprites' proprietary marketing agent reads every photography ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.