7,684 ads from 14 candle brands in the Meta Ad Library, 1,913 running now.
14 candle brands have 7,684 ads in the Meta Ad Library between them, and 1,913 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Candle ads sell a room’s smell with a picture, which cannot be done, so they sell the jar, the season, and the reason you are lighting it.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Yankee Candle | 58 | 55 | 30 |
| Bath & Body Works | 410 | 275 | 48 |
| Voluspa | — | — | 27 |
Brand pages: Yankee Candle · Bath & Body Works · Voluspa · Diptyque · Jo Malone · Otherland · Homesick · P.F. Candle Co. · Nest · Boy Smells · Trudon · Chesapeake Bay Candle · Thymes · Goose Creek
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 14 of these candle brands have enough creative on file for a page of their own.
video leads at 49 percent of the 298 creatives read here, with carousel at 33 percent and static at 19. Shop now carries 82 percent of the calls to action.
The median creative here ran 20 days and the longest was still up at 603. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Candles video ads · Candles static ads · Candles carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
🌾 15% Off Code: GRN15Nest · ran 603 days
Fallen Fir Pura Refill - OtherlandOtherland · running 328 days
Thymes - Magnolia Willow Wood Cleaning Spray - Wood Cleaning Sprays - 16.5 fl oz / 448 mlThymes · running 233 days
Warm & Welcome 3-Wick CandleGoose Creek · running 228 days
Vanilla SundayVoluspa · running 201 days
High-Quality FragranceP.F. Candle Co. · running 132 days
0 percent of these ads open with a question, 9 percent put a number in the first line, and 8 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,672 more candles ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 14 percent of the candles ads here lead with a deadline.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median candles ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 298 creatives. Meta lists 7,684 for these advertisers, and 1,913 are running right now. Sprites' proprietary marketing agent reads every candles ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.