1,231 ads from 12 grill brands in the Meta Ad Library, 762 running now.
12 grill brands have 1,231 ads in the Meta Ad Library between them, and 762 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Grill ads run from spring through the Fourth and sell a cookout, and the pellet brands have turned a smoker into a weeknight appliance.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Blackstone | 141 | 80 | 28 |
| Big Green Egg | 106 | 59 | 27 |
| Kamado Joe | 71 | 24 | 26 |
Brand pages: Blackstone · Big Green Egg · Kamado Joe · Napoleon · Oklahoma Joe’s · Masterbuilt · Char-Broil · Solo Stove · recteq · Breeo · Pit Boss · Camp Chef
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these grill brands have enough creative on file for a page of their own.
video leads at 42 percent of the 339 creatives read here, with carousel at 35 percent and static at 24. Shop now carries 81 percent of the calls to action.
The median creative here ran 26 days and the longest was still up at 420. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Grills video ads · Grills static ads · Grills carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
1150 Digital Charcoal Grill & SmokerMasterbuilt · running 420 days
Sign up for Kamado Joe UpdatesKamado Joe · running 246 days
変化に先手を/ブラックストーンBlackstone · running 174 days
All-New Summit SeriesSolo Stove · ran 153 days
Hell Hands™ are here and it's time to handle the heat.Big Green Egg · running 104 days
Get better BBQ every timerecteq · running 80 days
0 percent of these ads open with a question, 16 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+1,219 more grills ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 1 percent of the grills ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median grills ad here stayed up 26 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 339 creatives. Meta lists 1,231 for these advertisers, and 762 are running right now. Sprites' proprietary marketing agent reads every grills ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.