11,748 ads from 13 self-tanner brands in the Meta Ad Library, 1,860 running now.
13 self-tanner brands have 11,748 ads in the Meta Ad Library between them, and 1,860 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Mitt swipes followed by a next-dawn glance prove streakless limbs, offering weekend bronze without booking any UV bed.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Jergens | 9 | 9 | 9 |
| Bondi Sands | 498 | 63 | 39 |
| Loving Tan | 943 | 213 | 31 |
Brand pages: Jergens · Bondi Sands · Loving Tan · L'Oréal Paris · Neutrogena · Australian Gold · Isle of Paradise · Coco & Eve · Tanologist · Beauty By Earth · Bro Glo · Tan Physics · GlowDrop
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these self-tanner brands have enough creative on file for a page of their own.
video leads at 72 percent of the 338 creatives read here, with carousel at 18 percent and static at 10. Shop now carries 77 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 640. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Self-Tanners video ads · Self-Tanners static ads · Self-Tanners carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Be A Man With A Natural Looking TanBro Glo · running 640 days
GET 1 FOR FREE NOW!!Beauty By Earth · running 336 days
The Crazy Self Tanner That Takes Years Off Your LookTan Physics · running 214 days
Craftsmanship You Can Trust.Jergens · running 183 days
60% Off + Free Gifts ❤️GlowDrop · ran 133 days
A very busy day as a very busy influencer AD💁🏼♀️👀 Using @bondisands spf 50+ everyday face lotion and face…Bondi Sands · ran 119 days
6 percent of these ads open with a question, 30 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+11,736 more self-tanners ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 22 percent of the self-tanners ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median self-tanners ad here stayed up 23 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 338 creatives. Meta lists 11,748 for these advertisers, and 1,860 are running right now. Sprites' proprietary marketing agent reads every self-tanners ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.