Used car ads

16,300 ads from 11 preowned vehicle marketplaces in the Meta Ad Library, 11,493 running now.

Advertisers
11
Ads listed by Meta
16,300
Running now
11,493
Creatives read
395

11 preowned vehicle marketplaces have 16,300 ads in the Meta Ad Library between them, and 11,493 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Posted prices are the relief, and driveway delivery is staged as the dealership afternoon the shopper gets to skip.

Which preowned vehicle marketplaces run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

AdvertiserAds in libraryRunning nowRead here
Carvana40321348
CarMax45732050
CarGurus4,3644,19231

Brand pages: Carvana · CarMax · CarGurus · Autotrader · Cars.com · TrueCar · Kelley Blue Book · Edmunds · Hertz · Enterprise · Bumper

Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these preowned vehicle marketplaces have enough creative on file for a page of their own.

What formats do used car ads use?

carousel leads at 47 percent of the 395 creatives read here, with video at 33 percent and static at 19. Shop now carries 34 percent of the calls to action.

The median creative here ran 47 days and the longest was still up at 583. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

Each format on its own page: Used car video ads · Used car static ads · Used car carousel ads

What the used car ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

  1. 20 Volkswagen Tiguan £25,795CarGurus · running 583 days
  2. Which Small SUV Should You Buy?Edmunds · running 468 days
  3. 2024 Subaru AscentKelley Blue Book · running 461 days
  4. Économisez avec Hertz Gold+. Réservez.Hertz · ran 190 days
  5. GMC Terrain SLE 2020CarMax · running 173 days
  6. 2023 Chevrolet Bolt EUVCarvana · running 128 days

The offers preowned vehicle marketplaces lead with

7 percent of these ads open with a question, 36 percent put a number in the first line, and 0 percent lead with an emoji.

Used car ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • +16,288 more used car ads

    Hooks, landing pages and run length for each

Every creative, with its copy, format and run length

Used car offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Used car educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Used car launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

How to run used car ads on Facebook and Instagram

  1. 1

    Show the app doing the one thing people want

    A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.

  2. 2

    Open with the problem, in their words

    The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.

  3. 3

    Optimize for the users who stay

    Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Shop now" is the most used button here.

  4. 4

    Make a lot of creative

    App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.

  5. 5

    Keep the winners running and replace the rest

    The median used car ad here stayed up 47 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Used car ads: questions people ask

What do used car ads on Facebook and Instagram look like?
We read 395 used car ads from 11 preowned vehicle marketplaces in the Meta Ad Library on October 8, 2026. Carousel ads lead at 47 percent. The most common button is "Shop now".
Which preowned vehicle marketplaces run the most Facebook ads?
Of the advertisers on this page, CarGurus (4,192 running), CarMax (320 running), Carvana (213 running) had the most ads live when we read the library.
What offers do used car ads use?
A price in the ad appears in 9 percent, financing or monthly pricing appears in 3 percent, a guarantee appears in 1 percent of the ads we read. For example, CarGurus: "16 Chevrolet Colorado $15,493"
How long do used car ads run?
The median ad we read had run 47 days, and the longest 583 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.
How do I make used car ads for my brand?
Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the used car ads running now, writes ads in the styles that work, and launches them once you approve.

Launch used car ads that bring users who stay

This page shows 395 creatives. Meta lists 16,300 for these advertisers, and 11,493 are running right now. Sprites' proprietary marketing agent reads every used car ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.