11,667 ads from 29 wine and spirits brands in the Meta Ad Library, 937 running now.
29 wine and spirits brands have 11,667 ads in the Meta Ad Library between them, and 937 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Wine and spirits sell an occasion more than a bottle - the dinner, the toast, the gift - and the brands that grow fastest attach themselves to one moment and repeat it every season.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Crown Royal | 210 | 0 | 30 |
| Captain Morgan | 35 | 0 | 10 |
| Jack Daniel's | 900 | 334 | 12 |
Brand pages: Crown Royal · Captain Morgan · Jack Daniel's · 19 Crimes · Absolut · Grey Goose · Hennessy · Johnnie Walker · Patron · Campari · Ketel One · Smirnoff · Bacardi · Tanqueray · Jameson · Casamigos · Veuve Clicquot · Jim Beam · Jagermeister · Jose Cuervo · Maker's Mark · Woodford Reserve · Baileys · Barefoot · Bota Box · La Crema · Avaline · Winc
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 28 of these wine and spirits brands have enough creative on file for a page of their own.
video leads at 48 percent of the 475 creatives read here, with carousel at 34 percent and static at 18. Shop now carries 40 percent of the calls to action.
The median creative here ran 19 days and the longest was still up at 142. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Wine and spirits video ads · Wine and spirits static ads · Wine and spirits carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Join Winc—Internet's #1 Wine Club!Winc · running 142 days
Distinct, vibrant, bold.Campari · ran 128 days
Descubre el carácter especiado del inconfundible Black Label con un Johnnie & Ginger.Johnnie Walker · ran 92 days
Truly remarkableMaker's Mark · ran 91 days
DETÉN EL TIEMPOGrey Goose · ran 78 days
New Mix just dropped!Smirnoff · ran 77 days
4 percent of these ads open with a question, 11 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+11,655 more wine and spirits ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 4 percent of the wine and spirits ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median wine and spirits ad here stayed up 19 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 475 creatives. Meta lists 11,667 for these advertisers, and 937 are running right now. Sprites' proprietary marketing agent reads every wine and spirits ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.