2,041 ads from 10 sparkling water brands in the Meta Ad Library, 392 running now.
10 sparkling water brands have 2,041 ads in the Meta Ad Library between them, and 392 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Flavor-name theater and the crack of a can stand in for the fact that the can is mostly bubbles.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: LaCroix · Bubly · Spindrift · Perrier · San Pellegrino · Waterloo · Polar Seltzer · Schweppes · Sparkling Ice · Liquid Death
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these sparkling water brands have enough creative on file for a page of their own.
carousel leads at 47 percent of the 203 creatives read here, with video at 33 percent and static at 20. Learn more carries 48 percent of the calls to action.
The median creative here ran 20 days and the longest was still up at 438. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Sparkling water video ads · Sparkling water static ads · Sparkling water carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Spindrift Pineapple Flavored Sparkling Water Size 12oz (24pk) | 24-PackSpindrift · running 438 days
Go Ahead. Have Another.Liquid Death · running 158 days
Available in the sparkling water aisleSparkling Ice · ran 88 days
Mein Spaßgetränk ist das wichtigste Accessoire diesen Sommer 🍋🧚🏻 Stay hydrated!<3 (anzeige)Schweppes · ran 42 days
✨ Feestelijk comfortfood nodig?LaCroix · ran 41 days
La mode, by Perrier.Perrier · ran 41 days
11 percent of these ads open with a question, 8 percent put a number in the first line, and 11 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,029 more sparkling water ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median sparkling water ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 203 creatives. Meta lists 2,041 for these advertisers, and 392 are running right now. Sprites' proprietary marketing agent reads every sparkling water ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.