6,630 ads from 11 employee records systems in the Meta Ad Library, 2,346 running now.
11 employee records systems have 6,630 ads in the Meta Ad Library between them, and 2,346 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
First-day checklists fill the frame, and the suite is advertised as the reason orientation no longer lives in a spreadsheet.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Workday · ADP · BambooHR · Rippling · Gusto · Paychex · UKG · Lattice · HiBob · Paylocity · Paycom
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these employee records systems have enough creative on file for a page of their own.
video leads at 41 percent of the 302 creatives read here, with carousel at 30 percent and static at 29. Learn more carries 83 percent of the calls to action.
The median creative here ran 58 days and the longest was still up at 353. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: HR software video ads · HR software static ads · HR software carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
That’s bambooable. That’s BambooHR.BambooHR · running 353 days
Rippling makes payroll and HR effortless as you grow.Rippling · running 184 days
See AI in ActionPaychex · running 130 days
See Why Scrub Daddy Loves PaylocityPaylocity · running 117 days
Activate today so you can grow tomorrow.Workday · running 116 days
ADP knows small business.ADP · running 96 days
2 percent of these ads open with a question, 6 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,618 more hr software ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The employee records systems here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 3 percent of the hr software ads here lead with financing or monthly pricing. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median hr software ad here stayed up 58 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 302 creatives. Meta lists 6,630 for these advertisers, and 2,346 are running right now. Sprites' proprietary marketing agent reads every hr software ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.