51,088 ads from 12 basketball brands in the Meta Ad Library, 10,243 running now.
12 basketball brands have 51,088 ads in the Meta Ad Library between them, and 10,243 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Shoes, arenas, and a player's hands carry basketball brand ads, because the audience already knows the game and does not need a product demo.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Nike · Jordan · Adidas · Under Armour · Spalding · Wilson · NBA · Gatorade · New Balance · Puma · Foot Locker · Dick's Sporting Goods
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these basketball brands have enough creative on file for a page of their own.
carousel leads at 64 percent of the 443 creatives read here, with video at 26 percent and static at 10. Shop now carries 78 percent of the calls to action.
The median creative here ran 41 days and the longest was still up at 958. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Basketball video ads · Basketball static ads · Basketball carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Calzado de golf para hombre Tiger Woods '13 - NegroNike · ran 958 days
New Balance Men's Athletics French Terry JoggerNew Balance · running 565 days
It's Better On The AppPuma · running 490 days
Férfi póló Under Armour Big Logo SsUnder Armour · ran 228 days
Keep your steps smooth all day with OnFoot Locker · running 153 days
Upgrade Your Home CourtSpalding · ran 150 days
0 percent of these ads open with a question, 16 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+51,076 more basketball ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 5 percent of the basketball ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median basketball ad here stayed up 41 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 443 creatives. Meta lists 51,088 for these advertisers, and 10,243 are running right now. Sprites' proprietary marketing agent reads every basketball ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.