2,942 ads from 8 travel insurance brands in the Meta Ad Library, 413 running now.
8 travel insurance brands have 2,942 ads in the Meta Ad Library between them, and 413 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
One ruined trip does the selling, a cancelled flight or a hospital abroad, and travel insurance ads sit beside the booking rather than inside a policy explainer.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Allianz | 668 | 3 | 3 |
| Travel Guard | 66 | 66 | 30 |
| Travelex | 204 | 58 | 33 |
Brand pages: Allianz · Travel Guard · Travelex · World Nomads · AXA · Generali · IMG · Faye
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 8 of these travel insurance brands have enough creative on file for a page of their own.
video leads at 41 percent of the 189 creatives read here, with carousel at 32 percent and static at 28. Get quote carries 47 percent of the calls to action.
The median creative here ran 37 days and the longest was still up at 247. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Travel insurance video ads · Travel insurance static ads · Travel insurance carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
50 euro gratis reisgeld?Travelex · running 247 days
Choose your character: traveler 1️⃣ who protected their trip with Faye and got complimentary lounge access fo…Faye · running 141 days
Zahnzusatzversicherung von AXAAXA · running 72 days
Single or Multi-Trip CoverWorld Nomads · running 69 days
Find the best policy for youTravel Guard · running 37 days
1,3 miliardi di euro investiti in tecnologia eGenerali · ran 33 days
10 percent of these ads open with a question, 9 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,930 more travel insurance ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Video ads lead among travel insurance brands. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 2 percent of the travel insurance ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median travel insurance ad here stayed up 37 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 189 creatives. Meta lists 2,942 for these advertisers, and 413 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.