17,521 ads from 38 solar companies in the Meta Ad Library, 1,792 running now.
38 solar companies have 17,521 ads in the Meta Ad Library between them, and 1,792 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Solar is sold against a utility bill the viewer already resents, and the category has converged on one lead-form promise - zero down, a tax credit, a savings estimate - so the difference between advertisers is the proof, not the pitch.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Sunrun | 334 | 217 | 36 |
| Freedom Forever | 2 | 0 | 2 |
| SunPower | — | — | 15 |
Brand pages: Sunrun · Freedom Forever · SunPower · Trinity Solar · Momentum Solar · ION Solar · GoodLeap · Palmetto · Purelight Power · Solar Energy World · Semper Solaris · Suntria · Solar Optimum · Green Power Energy · Baker Home Energy · Boston Solar · Sunnova · Better Earth · PosiGen · Project Solar · Everlight Solar · NRG Clean Power · LGCY Power · Powur · Tesla Energy · Pink Energy · Green Home Systems · Sunlux · Solar Bear · Current Home · Icon Power · Lumina Solar · Solar SME · Renu Energy Solutions · Anker SOLIX · TXU Energy
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 36 of these solar companies have enough creative on file for a page of their own.
Single image leads at 47 percent of the 579 creatives read here, with carousel at 28 percent and video at 25. Learn more carries 48 percent of the calls to action.
The median creative here ran 12 days and the longest was still up at 225. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Solar Facebook ad examples.
Each format on its own page: Solar video ads · Solar static ads · Solar carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Start your path to your first 6 figure job!Everlight Solar · ran 225 days
Elevate your home with battery storageSunrun · running 164 days
Get Your Free Solar EstimateSolar Energy World · ran 155 days
Get a FREE Instant Online Solar Design!ION Solar · running 149 days
Ultimate Season PassTXU Energy · running 139 days
Solar Sales Organizations Ready to ScaleMomentum Solar · running 125 days
3 percent of these ads open with a question, 22 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+17,509 more solar ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 29 percent of the solar ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category single-image ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Learn more" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median solar ad here stayed up 12 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 579 creatives. Meta lists 17,521 for these advertisers, and 1,792 are running right now. Sprites' proprietary marketing agent reads every solar ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.