62,354 ads from 40 travel brands in the Meta Ad Library, 15,837 running now.
40 travel brands have 62,354 ads in the Meta Ad Library between them, and 15,837 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Travel advertising sells the daydream before the booking, so destinations show the place and the booking sites show the price, and both are chasing the same person weeks before they choose.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Las Vegas · Hopper · Turo · Visit Florida · Avis · Hertz · TripAdvisor · Booking.com · Expedia · Kayak · Six Flags · FedEx · UPS · DHL · Holafly · Saily · Nomad eSIM · Airalo · Kiwi.com · CheapOair · Intrepid Travel · Omio · Loveholidays · Luxury Escapes · FlightHub · RedBus · EaseMyTrip · Cleartrip · Goibibo · Yatra · Orbit Mobile Travel App · Sparks_esim · Ubigi · GoMoWorld · RatePunk · Wander+ · Flight Centre · Avanti West Coast · LNER · On the Beach
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 40 of these travel brands have enough creative on file for a page of their own.
carousel leads at 44 percent of the 1,174 creatives read here, with video at 36 percent and static at 20. Book now carries 40 percent of the calls to action.
The median creative here ran 57 days and the longest was still up at 961. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Travel Facebook ad examples.
Each format on its own page: Travel video ads · Travel static ads · Travel carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Get the most reliable eSIM at the best rate with SPARKS.Sparks_esim · running 961 days
Exclusive Fares for Smart Travelers | 72% OFFRatePunk · running 678 days
Resta connesso ovunque nel mondoUbigi · ran 518 days
Private & RTC Bus Booking AppRedBus · running 492 days
L'autopartage entre particuliersTuro · ran 440 days
ROUND THE WORLD FLIGHTS ✈️Flight Centre · running 415 days
3 percent of these ads open with a question, 18 percent put a number in the first line, and 5 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+62,342 more travel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Carousel ads lead among travel brands. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 10 percent of the travel ads here lead with a discount.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median travel ad here stayed up 57 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 1,174 creatives. Meta lists 62,354 for these advertisers, and 15,837 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.