3,190 ads from 11 hard seltzer brands in the Meta Ad Library, 297 running now.
11 hard seltzer brands have 3,190 ads in the Meta Ad Library between them, and 297 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Hard seltzer ads sell a drink that is trying not to look like beer, so the can is bright, the setting is outside, and the alcohol is mentioned as little as the rules allow.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| White Claw | 73 | 69 | 10 |
| High Noon | 1 | 0 | 1 |
| Michelob ULTRA | 1,079 | 0 | 14 |
Brand pages: White Claw · High Noon · Michelob ULTRA · Vizzy · Bud Light · NUTRL · Smirnoff · Corona · Press · Mighty Swell · Cacti
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these hard seltzer brands have enough creative on file for a page of their own.
video leads at 82 percent of the 167 creatives read here, with carousel at 10 percent and static at 8. Order now carries 42 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 126. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Hard seltzer video ads · Hard seltzer static ads · Hard seltzer carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Bring the LightCorona · ran 126 days
Daily Celery | 15% OFF for every subscription order 💚Press · ran 106 days
New Mix just dropped!Smirnoff · ran 77 days
Resulta que un daiquirí es mejor con burbujasWhite Claw · running 50 days
Michelob ULTRA Zero: Zero Alcohol, ULTRA Smooth Taste, just 29 Calories.Michelob ULTRA · ran 48 days
Stock Up NowBud Light · ran 42 days
7 percent of these ads open with a question, 11 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,178 more hard seltzer ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 2 percent of the hard seltzer ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median hard seltzer ad here stayed up 30 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 167 creatives. Meta lists 3,190 for these advertisers, and 297 are running right now. Sprites' proprietary marketing agent reads every hard seltzer ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.