Retail ads & commercials

Which retailers run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

Brand pages: Macy's · Depop · Aldi · REI · Sephora · Costco · TJ Maxx · The Home Depot · Kroger · CVS · Ulta Beauty · Publix · Kohl's · Poshmark · Etsy · eBay · Best Buy · Nordstrom · Back Market · Dick's Sporting Goods · JCPenney · QVC · Houzz · Nordstrom Rack · Shipt · Neiman Marcus · Saks Fifth Avenue · SSENSE · Zulily · Newegg · Lowe's · Sam's Club · Harbor Freight · BJ's Wholesale Club · Five Below · Marshalls · O'Reilly Auto Parts · Ace Hardware · 7-Eleven · Belk · Casas Bahia · Magazine Luiza · Coppel · Liverpool · Falabella · Soriana · Americanas · Assaí Atacadista · Havan · Tottus Chile · plazaVea · Frávega · Chedraui · Farmacias Guadalajara · Farmacias del Ahorro · Farmacias Similares · Drogasil · Farmatodo · OXXO · Pão de Açúcar · H-E-B · Meijer · Food Lion · Wegmans · Hy-Vee · ShopRite · Stop & Shop · Harris Teeter · Giant Eagle · The Fresh Market · Schnucks · Stater Bros. Markets · Raley's · Walgreens · T.J.Maxx · Dollar General · Dollar Tree · Academy Sports + Outdoors · Tractor Supply Co. · Bass Pro Shops · Ross Dress for Less · Family Dollar · Tesco · Sainsbury's · Asda · Boots UK · Aldi UK · Lidl GB · Morrisons · Superdrug · Argos · Ocado · Waitrose & Partners · Iceland Foods · B&M Stores · Poundland · Canadian Tire · Shoppers Drug Mart · Best Buy Canada · Real Canadian Superstore · Loblaws · Sobeys · No Frills · Staples Canada · Metro Ontario · Giant Tiger · Food Basics · London Drugs · Mercado Livre · Walmart México · Farmatodo Colombia · Inkafarma · Tottus Perú · Boscov's · Dunham's · Cabela's · Scheels · John Deere · Spirit Halloween · Claire's · Zumiez · Home Depot · Bloomingdale's · Dillard's · Ross · Albertsons · Erewhon · QuikTrip · RaceTrac · Michaels Stores · Hobby Lobby · The Container Store · Fleet Farm · Blain's Farm & Fleet · Sierra · Burlington · DSW · Ollie's Bargain Outlet · Spencer's · Rural King · Farm and Home Supply · Harvey Norman · Home Hardware · RONA · Wickes · Leekes · Mitre 10 · The Range · B&Q · Currys · Specsavers · Circle K · Myer · The Good Guys · Supercheap Auto · Otto · Groupon · Gift Soul · Ollie's · Blidz App · GiftTail · Olive Young · Sewing Parts Online · Big 5 Sporting Goods · Atwoods · Runnings · Discount Drug Mart · Kwik Trip · Guitar Center · Sweetwater · B&H Photo · ThriftBooks · Cricut · Value Home Center · Bi-Mart · Bomgaars · JB Hi-Fi · Chemist Warehouse · Kmart Australia · Big W · Officeworks · David Jones · Anaconda · BCF · Rebel Sport · Holland & Barrett · Dunelm · Screwfix · Halfords · Sports Direct · Woolworths · IGA · Co-op · Moonpig · Repco · Spotlight · Priceline Pharmacy · Flipkart · Tata CLiQ · Croma · Winners

Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 201 of these retailers have enough creative on file for a page of their own.

What formats do retail ads use?

carousel leads at 43 percent of the 5,668 creatives read here, with video at 40 percent and static at 17. Shop now carries 63 percent of the calls to action.

The median creative here ran 23 days and the longest was still up at 629. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

Each format on its own page: Retail video ads · Retail static ads · Retail carousel ads

What the retail ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

1. Service Manual, Pfaff HL-603A (Hobbylock)Sewing Parts Online · running 629 days
2. Find your next read for a steal at ThriftBooks.com.ThriftBooks · running 592 days
3. Pureology Shampoo, Conditioner, or Duo Liter Set (33.8oz); Ideal for Damaged Color-Treated HairGroupon · running 541 days
4. Organize the Costco Way.Costco · ran 485 days
5. Frito Lay Variety PackFood Lion · running 476 days
6. Ready to grow your sales?Best Buy Canada · running 472 days

The offers retailers lead with

• A price in the ad: 8 percent of ads · Depop: “A$35 | PrettyLittleThing Women's Dress”
• A discount: 8 percent of ads · The Home Depot: “Spend $50, Save $10 Now”
• Something free to start: 2 percent of ads · Shipt: “Get a 14-day free trial”
• A deadline: 1 percent of ads · QVC: “Limited time!”

2 percent of these ads open with a question, 21 percent put a number in the first line, and 2 percent lead with an emoji.

How to run retail ads on Facebook and Instagram

1. 1

   Lead with the format the category rewards

   Carousel ads lead among retailers. Start there, and test the second format against it rather than spreading spend across every placement at once.

2. 2

   Give the reader a reason to act now

   An offer, a launch or a limited drop gives the ad a job beyond awareness. 8 percent of the retail ads here lead with a price in the ad.

3. 3

   Copy the structure, not the ad

   Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.

4. 4

   Keep the winners running and replace the rest

   The median retail ad here stayed up 23 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Retail ads: questions people ask

What do retail ads on Facebook and Instagram look like?

We read 5,668 retail ads from 201 retailers in the Meta Ad Library on October 2, 2026. Carousel ads lead at 43 percent. The most common button is "Shop now".

Which retailers run the most Facebook ads?

Of the advertisers on this page, Macy's (2,524 running), Depop (767 running), Aldi (69 running) had the most ads live when we read the library.

What offers do retail ads use?

A price in the ad appears in 8 percent, a discount appears in 8 percent, something free to start appears in 2 percent of the ads we read. For example, Depop: "A$35 | PrettyLittleThing Women's Dress"

How long do retail ads run?

The median ad we read had run 23 days, and the longest 629 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.

How do I make retail ads for my business?

Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the retail ads running now, writes ads in the styles that work, and launches them once you approve.