17,540 ads from 15 tax software companies in the Meta Ad Library, 3,786 running now.
15 tax software companies have 17,540 ads in the Meta Ad Library between them, and 3,786 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Tax ads exist for ten weeks a year, and they sell the refund and the hour you get back, not the accuracy of the return.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: TurboTax · H&R Block · TaxAct · Intuit · Keeper · April · Pilot · Credit Karma · QuickBooks · Cash App · Wealthsimple · Xero · Block Advisors · Sprintax · CoinLedger
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 15 of these tax software companies have enough creative on file for a page of their own.
video leads at 45 percent of the 428 creatives read here, with carousel at 29 percent and static at 26. Learn more carries 30 percent of the calls to action.
The median creative here ran 31 days and the longest was still up at 1233. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Tax prep video ads · Tax prep static ads · Tax prep carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
CoinLedger Crypto Tax SoftwareCoinLedger · running 1,233 days
RC Décennale | APRIL ConstructionApril · ran 225 days
Start your valuationBlock Advisors · running 152 days
Late on Expat taxes? Avail Amnesty NowH&R Block · ran 144 days
Register nowWealthsimple · running 132 days
Find out moreXero · running 117 days
3 percent of these ads open with a question, 18 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+17,528 more tax prep ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median tax prep ad here stayed up 31 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 428 creatives. Meta lists 17,540 for these advertisers, and 3,786 are running right now. Sprites' proprietary marketing agent reads every tax prep ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.