50,262 ads from 13 meditation apps in the Meta Ad Library, 2,743 running now.
13 meditation apps have 50,262 ads in the Meta Ad Library between them, and 2,743 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Meditation ads sell a quieter version of the evening the viewer is already having, so they look like sleep creative: a dark screen, a voice, and a claim about falling asleep faster.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Calm | 39,659 | 1,014 | 47 |
| Headspace | 794 | 139 | 49 |
| Insight Timer | — | — | 30 |
Brand pages: Calm · Headspace · Insight Timer · Balance · Waking Up · Breethe · Meditopia · Shine · Oak · Unplug · Brain.fm · Mo Meditation
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these meditation apps have enough creative on file for a page of their own.
video leads at 61 percent of the 437 creatives read here, with static at 20 percent and carousel at 19. Learn more carries 23 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 518. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Meditation video ads · Meditation static ads · Meditation carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Focus Music That Actually WorksBrain.fm · ran 518 days
Prueba 7 días gratis la aplicación número uno de meditación y sueñoCalm · ran 315 days
Micro vers société : le guide d'une transition réussieShine · running 202 days
Pobierz aplikację za darmoMeditopia · ran 147 days
"Comma-la" Kamala Harris HatBalance · ran 100 days
Your mind mattersHeadspace · ran 97 days
4 percent of these ads open with a question, 16 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+50,250 more meditation ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median meditation ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 437 creatives. Meta lists 50,262 for these advertisers, and 2,743 are running right now. Sprites' proprietary marketing agent reads every meditation ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.