8,134 ads from 11 ice cream brands in the Meta Ad Library, 1,066 running now.
11 ice cream brands have 8,134 ads in the Meta Ad Library between them, and 1,066 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Ice cream advertising is seasonal on purpose, and the brands that stay in market through winter sell a pint for the couch rather than a cone for the heat.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the accountâs posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Ben & Jerry's | 6,693 | 710 | 50 |
| Haagen-Dazs | 369 | 0 | 12 |
| Magnum | 635 | 13 | 24 |
Brand pages: Ben & Jerry's ¡ Haagen-Dazs ¡ Magnum ¡ Blue Bell ¡ Tillamook ¡ Dairy Queen ¡ Baskin-Robbins ¡ Cold Stone Creamery ¡ Carvel ¡ Dippin' Dots ¡ Graeter's
Meta Ad Library, read October 8, 2026. Library and active counts are Metaâs own. 11 of these ice cream brands have enough creative on file for a page of their own.
video leads at 51 percent of the 340 creatives read here, with carousel at 29 percent and static at 20. Learn more carries 43 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 685. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Ice cream video ads ¡ Ice cream static ads ¡ Ice cream carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Ice Cream Birthday Cakes đđŚâ¨Cold Stone Creamery ¡ running 685 days
Now Scooping!Ben & Jerry's ¡ running 521 days
Fill your freezer with Dippinâ Dots!Dippin' Dots ¡ ran 125 days
Extraordinary DairyTillamook ¡ ran 99 days
Ontworpen voor plezierMagnum ¡ ran 84 days
Koszule Dandycore powracajÄCarvel ¡ ran 65 days
7 percent of these ads open with a question, 20 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+8,122 more ice cream ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyerâs routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 25 percent of the ice cream ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median ice cream ad here stayed up 28 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 340 creatives. Meta lists 8,134 for these advertisers, and 1,066 are running right now. Sprites' proprietary marketing agent reads every ice cream ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.