17,634 ads from 14 plus-size brands in the Meta Ad Library, 5,500 running now.
14 plus-size brands have 17,634 ads in the Meta Ad Library between them, and 5,500 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Plus-size ads are a fit category that spent years being a separate catalog, and the creative that works now shows the clothes in the same light as every other fashion ad.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Universal Standard | 238 | 220 | 30 |
| Eloquii | 88 | 87 | 29 |
| Lane Bryant | 295 | 293 | 17 |
Brand pages: Universal Standard · Eloquii · Lane Bryant · Torrid · Good American · City Chic · Ashley Stewart · Woman Within · Roaman's · Henning · ELOQUII · Simply Be · Yours Clothing · Taking Shape
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 14 of these plus-size brands have enough creative on file for a page of their own.
carousel leads at 71 percent of the 368 creatives read here, with video at 23 percent and static at 6. Shop now carries 97 percent of the calls to action.
The median creative here ran 40 days and the longest was still up at 325. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Plus size video ads · Plus size static ads · Plus size carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The Perfect DenimUniversal Standard · running 325 days
Plus Size Plus Smooth & Chic Bodyshaper Latte, Cotton | City ChicCity Chic · running 309 days
Livraison Express GratuiteYours Clothing · running 226 days
Up to 75% OFF on your Roaman’s favorites!Roaman's · running 222 days
Bow Blouse With Flutter Sleeve by ELOQUII in Panther (Size 16)Eloquii · running 210 days
Kady Fit Double-Weave Pant by ELOQUII in Scarlet Sage (Size 22)ELOQUII · running 210 days
2 percent of these ads open with a question, 21 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+17,622 more plus size ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 12 percent of the plus size ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median plus size ad here stayed up 40 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 368 creatives. Meta lists 17,634 for these advertisers, and 5,500 are running right now. Sprites' proprietary marketing agent reads every plus size ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.