9,737 ads from 12 apartment platforms in the Meta Ad Library, 8,677 running now.
12 apartment platforms have 9,737 ads in the Meta Ad Library between them, and 8,677 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Apartment ads are a housing search with a move-in date, and the creative is a floor plan and a neighborhood, because the rent is what the listing is for.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Apartments.com | 810 | 780 | 34 |
| Zillow | 358 | 336 | 39 |
| Apartment List | 153 | 120 | 33 |
Brand pages: Apartments.com · Zillow · Apartment List · Realtor.com · Redfin · RentCafe · ApartmentGuide · StreetEasy · Equity Residential · Greystar · Camden · Invitation Homes
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these apartment platforms have enough creative on file for a page of their own.
carousel leads at 65 percent of the 311 creatives read here, with video at 21 percent and static at 14. Learn more carries 53 percent of the calls to action.
The median creative here ran 47 days and the longest was still up at 581. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Apartments video ads · Apartments static ads · Apartments carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
1 Central Park South, Central Park SouthStreetEasy · running 581 days
The Basin ApartmentsEquity Residential · running 418 days
Custom plans to advertise multiple properties, when you need it!Apartments.com · running 322 days
4 bed, 2 bath in New Caney, TXInvitation Homes · running 160 days
Compare Homes on ZillowZillow · ran 154 days
Book a tour todayRedfin · running 124 days
5 percent of these ads open with a question, 40 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+9,725 more apartments ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median apartments ad here stayed up 47 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 311 creatives. Meta lists 9,737 for these advertisers, and 8,677 are running right now. Sprites' proprietary marketing agent reads every apartments ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.