8,954 ads from 13 diaper brands in the Meta Ad Library, 1,956 running now.
13 diaper brands have 8,954 ads in the Meta Ad Library between them, and 1,956 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Diaper ads sell a subscription to a problem that does not pause, and the creative is the leak, the night, and the price of the box.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Pampers · Huggies · Honest · Coterie · Millie Moon · Hello Bello · Dyper · Seventh Generation · Parasol · Luvs · Esembly · Nora's Nursery · UpAiry
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these diaper brands have enough creative on file for a page of their own.
video leads at 52 percent of the 427 creatives read here, with static at 28 percent and carousel at 20. Shop now carries 48 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 684. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Diapers video ads · Diapers static ads · Diapers carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Potty Train in Weeks, Not MonthsUpAiry · running 684 days
SAVE UP TO 40%! 🤩💵Nora's Nursery · running 318 days
🎁 JETZT 30% Rabatt und 14 Tage testen!Hello Bello · ran 241 days
Try Feather-Soft Nappies ☁️Millie Moon · running 216 days
The Soft WipeCoterie · running 184 days
Honest Reporting CanadaHonest · ran 140 days
3 percent of these ads open with a question, 31 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+8,942 more diapers ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 9 percent of the diapers ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median diapers ad here stayed up 28 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 427 creatives. Meta lists 8,954 for these advertisers, and 1,956 are running right now. Sprites' proprietary marketing agent reads every diapers ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.