Ecommerce ads

81,834 ads from 11 online store builders in the Meta Ad Library, 15,890 running now.

Advertisers
11
Ads listed by Meta
81,834
Running now
15,890
Creatives read
428

11 online store builders have 81,834 ads in the Meta Ad Library between them, and 15,890 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Same-day storefronts are the fantasy, with a theme standing in for the merchandising team a founder has not hired.

Which online store builders run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

AdvertiserAds in libraryRunning nowRead here
Shopify20,3595,10747
Amazon1,2461,22629
Etsy35133330

Brand pages: Shopify · Amazon · Etsy · BigCommerce · WooCommerce · Squarespace · Wix · Salesforce · Square · Alibaba.com · Savings.com

Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these online store builders have enough creative on file for a page of their own.

What formats do ecommerce ads use?

carousel leads at 39 percent of the 428 creatives read here, with video at 35 percent and static at 26. Learn more carries 42 percent of the calls to action.

The median creative here ran 50 days and the longest was still up at 426. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

What works on Facebook, with the calls to action, offers and how to start: Ecommerce Facebook ad examples.

Each format on its own page: Ecommerce video ads · Ecommerce static ads · Ecommerce carousel ads

What the ecommerce ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

  1. Men Solid Polo Neck Grey Polo Shirt Multiple Colors Polo ShirtsAlibaba.com · running 426 days
  2. Custom Logo Embosser Stamp, Custom Embossing Stamp, Embossing Seal, Wedding Invitations, Logo EmbossEtsy · ran 277 days
  3. Domains starting at $10Squarespace · running 224 days
  4. Convierte tu web en una tiendaShopify · ran 213 days
  5. Comment “recipe” and I’ll DM you the link to my Website created with @wix for the perfect Strawberry Shortcak…Wix · ran 203 days
  6. Square hardware is built to help you take payments quickly, easily and securely—wherever your customers are.Square · ran 181 days

The offers online store builders lead with

0 percent of these ads open with a question, 13 percent put a number in the first line, and 0 percent lead with an emoji.

Ecommerce ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • +81,822 more ecommerce ads

    Hooks, landing pages and run length for each

Every creative, with its copy, format and run length

Ecommerce offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Ecommerce ugc and testimonial ads

Customer voice, creator posts and reviews used as the hook.

Every creative, with its copy, format and run length

Ecommerce educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Ecommerce launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

How to run ecommerce ads on Facebook and Instagram

  1. 1

    Speak to one kind of customer per ad

    An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The online store builders here split their ads by vertical.

  2. 2

    Sell the outcome, then show the screen

    Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.

  3. 3

    Offer a low-commitment first step

    A demo, a free trial or a pricing guide. 4 percent of the ecommerce ads here lead with a discount. "Learn more" is the most used button here.

  4. 4

    Retarget everyone who came close

    Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.

  5. 5

    Keep the winners running and replace the rest

    The median ecommerce ad here stayed up 50 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Ecommerce ads: questions people ask

What do ecommerce ads on Facebook and Instagram look like?
We read 428 ecommerce ads from 11 online store builders in the Meta Ad Library on October 8, 2026. Carousel ads lead at 39 percent. The most common button is "Learn more".
Which online store builders run the most Facebook ads?
Of the advertisers on this page, Shopify (5,107 running), Amazon (1,226 running), Etsy (333 running) had the most ads live when we read the library.
What offers do ecommerce ads use?
A discount appears in 4 percent, a price in the ad appears in 4 percent, a deadline appears in 1 percent of the ads we read. For example, Squarespace: "Save 20% on your website today"
How long do ecommerce ads run?
The median ad we read had run 50 days, and the longest 426 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.
How do I make ecommerce ads for my brand?
Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the ecommerce ads running now, writes ads in the styles that work, and launches them once you approve.

Launch ecommerce ads that book demos

This page shows 428 creatives. Meta lists 81,834 for these advertisers, and 15,890 are running right now. Sprites' proprietary marketing agent reads every ecommerce ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.