3,284 ads from 14 fishing brands in the Meta Ad Library, 1,835 running now.
14 fishing brands have 3,284 ads in the Meta Ad Library between them, and 1,835 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Fishing ads sell the hour on the water more than the rod, and the retailers win when the creative is a boat, a lake, and a reason to go this weekend.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Bass Pro Shops | 203 | 203 | 30 |
| Cabela's | 154 | 154 | 30 |
| Orvis | 703 | 378 | 30 |
Brand pages: Bass Pro Shops · Cabela's · Orvis · Shimano · Daiwa · Abu Garcia · Rapala · YETI · Ugly Stik · Lowrance · Simms Fishing · Topwater · Lilybady · Salt Strong
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 14 of these fishing brands have enough creative on file for a page of their own.
video leads at 42 percent of the 347 creatives read here, with carousel at 41 percent and static at 16. Shop now carries 68 percent of the calls to action.
The median creative here ran 60 days and the longest was still up at 1154. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Fishing video ads · Fishing static ads · Fishing carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
🎣Master the art of knotting with ease!Lilybady · running 1,154 days
Speed Clips available with Amazon PRIME!Topwater · running 376 days
Max™ X Spinning Reel (Prior Gen)Abu Garcia · running 345 days
Men's Heavyweight Merino OTC Wader Socks | Dark Gray | Size Large | Wool/Merino | OrvisOrvis · running 222 days
We Make FishingLowrance · running 181 days
Carbon InshoreUgly Stik · running 174 days
1 percent of these ads open with a question, 31 percent put a number in the first line, and 7 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,272 more fishing ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 3 percent of the fishing ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median fishing ad here stayed up 60 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 347 creatives. Meta lists 3,284 for these advertisers, and 1,835 are running right now. Sprites' proprietary marketing agent reads every fishing ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.