22,852 ads from 25 dating apps in the Meta Ad Library, 5,201 running now.
25 dating apps have 22,852 ads in the Meta Ad Library between them, and 5,201 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Dating apps advertise the person you have not met yet, so the creative is a face and a city rather than a feature list, and the offer is almost always to open the app tonight.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Tinder · Bumble · Hinge · Match · OkCupid · eharmony · Coffee Meets Bagel · Badoo · Zoosk · Grindr · Raya · Feeld · Timeleft · Plenty of Fish · JDate · Salams · Happn · SilverSingles · EliteSingles · Chispa · Thursday Dating · Inner Circle · IHappy · OnlySpark · Gay Play
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 25 of these dating apps have enough creative on file for a page of their own.
video leads at 54 percent of the 711 creatives read here, with carousel at 28 percent and static at 18. Install now carries 42 percent of the calls to action.
The median creative here ran 38 days and the longest was still up at 746. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Dating video ads · Dating static ads · Dating carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Baixe o aplicativo gratuito 😘IHappy · running 746 days
Baixe o Badoo e se conecte.Badoo · ran 541 days
قل مرحبًا!OnlySpark · running 262 days
สำหรับคนจริงจังตั้งใจหาคู่Coffee Meets Bagel · running 236 days
Provare per credere.Tinder · ran 231 days
Start today! ✅Match · ran 217 days
7 percent of these ads open with a question, 7 percent put a number in the first line, and 5 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+22,840 more dating ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median dating ad here stayed up 38 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 711 creatives. Meta lists 22,852 for these advertisers, and 5,201 are running right now. Sprites' proprietary marketing agent reads every dating ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.