10,338 ads from 6 repeat purchase programs in the Meta Ad Library, 886 running now.
6 repeat purchase programs have 10,338 ads in the Meta Ad Library between them, and 886 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Point balances are the bait, and the program is advertised as the reason a first purchase returns without another coupon.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Smile.io | — | — | 30 |
| Yotpo | 5,849 | 216 | 30 |
| LoyaltyLion | 174 | 0 | 30 |
Brand pages: Smile.io · Yotpo · LoyaltyLion · Square · Toast · FiveStars
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 6 of these repeat purchase programs have enough creative on file for a page of their own.
carousel leads at 64 percent of the 195 creatives read here, with video at 25 percent and static at 11. Learn more carries 60 percent of the calls to action.
The median creative here ran 45 days and the longest was still up at 181. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Loyalty video ads · Loyalty static ads · Loyalty carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Square hardware is built to help you take payments quickly, easily and securely—wherever your customers are.Square · ran 181 days
Oyo Stripe Cotton Jumpsuit | Calla GreenToast · ran 168 days
What Is GEO? (CommerceGPT – Edition 02)Yotpo · ran 127 days
Find out how Shopify stores like yours are increasing repeat purchases with their own loyalty programs.LoyaltyLion · ran 113 days
Members are worth 72% moreSmile.io · ran 49 days
Хочеш губи з ефектом “свої, але краще”?FiveStars · running 1 days
3 percent of these ads open with a question, 17 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+10,326 more loyalty ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The repeat purchase programs here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 1 percent of the loyalty ads here lead with a discount. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median loyalty ad here stayed up 45 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 195 creatives. Meta lists 10,338 for these advertisers, and 886 are running right now. Sprites' proprietary marketing agent reads every loyalty ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.