Fashion ads on Facebook & Instagram

435,001 ads from 103 fashion brands in the Meta Ad Library, 88,427 running now.

Advertisers
103
Ads listed by Meta
435,001
Running now
88,427
Creatives read
3,210

103 fashion brands have 435,001 ads in the Meta Ad Library between them, and 88,427 of those were running when we read it on October 4, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Two in three fashion ads on Meta are product carousels ending on Shop now, so the catalogue does the selling, and the brands marketers study win by repeating one line about fit, comfort or price until it is the brand.

Which fashion brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

AdvertiserAds in libraryRunning nowRead here
SKIMS8,2951,33230
Reformation16,5171,66730
Aritzia60345830

Brand pages: SKIMS · Reformation · Aritzia · Quince · Abercrombie & Fitch · Princess Polly · Fashion Nova · SHEIN · ZARA · REVOLVE · Free People · Cider · Aerie · Savage X Fenty · Honeylove · Tommy John · MeUndies · Knix · CUUP · True Classic · Fresh Clean Threads · Mack Weldon · Lounge Underwear · Bombas · Everlane · Madewell · Mejuri · Alo Yoga · Vuori · Rhoback · Adore Me · Cuts Clothing · Ridge · The Row · Good American · Birddogs · Bonobos · Balenciaga · Giorgio Armani · Celine · Fendi · Miu Miu · Saint Laurent · Jacquemus · Jil Sander · Sézane · Faherty Brand · Alex Mill · AYR · Pact · Rails · Veronica Beard · Jenni Kayne · White House Black Market · Talbots · Hugo Boss · Express · Loewe · COS · Valentino · Johnny Was · Givenchy · Dolce & Gabbana · Loro Piana · Alexander McQueen · Chloe · Brunello Cucinelli · DKNY · Kenneth Cole · Balmain · Monsoon · Forte Forte · Max Mara · Fiorucci · Emporio Armani · Marni · Vivienne Westwood · Ferragamo · Moschino · Babyboo Fashion · Alemais · Shona Joy · Significant Other · Runaway The Label · Motel Rocks · Missy Empire · Pretty Lavish · Kookai · Sportsgirl · Gina Tricot · Christopher Esber · Assembly Label · Ceres Life · Lucy and Yak · ModCloth · Altar'd State · Unique Vintage · Tiger Mist · Lazy Oaf · The Iconic · Dolls Kill · Myntra · AJIO

Meta Ad Library, read October 4, 2026. Library and active counts are Meta’s own. 103 of these fashion brands have enough creative on file for a page of their own.

What formats do fashion ads use?

carousel leads at 55 percent of the 3,210 creatives read here, with video at 30 percent and static at 15. Shop now carries 75 percent of the calls to action.

The median creative here ran 27 days and the longest was still up at 628. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

What works on Facebook, with the calls to action, offers and how to start: Fashion Facebook ad examples.

Each format on its own page: Fashion video ads · Fashion static ads · Fashion carousel ads

What the fashion ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

  1. Lucca Long Sleeve Top in Lace Black£34Motel Rocks · running 628 days
  2. 100% Pure Yuzu & Pomelo Glossing ConditionerREVOLVE · running 577 days
  3. Women's Classic High Waist Skinny Jeans in BlackFashion Nova · ran 526 days
  4. ₹4,800 | SATYA PAUL Men Radio Printed Scarf (Multi)AJIO · running 400 days
  5. Remi Butter Chain Shoulder BagSportsgirl · running 359 days
  6. Style & Support in 53 Sizes.CUUP · running 356 days

The offers fashion brands lead with

0 percent of these ads open with a question, 26 percent put a number in the first line, and 0 percent lead with an emoji.

Fashion ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • +434,989 more fashion ads

    Hooks, landing pages and run length for each

Every creative, with its copy, format and run length

Fashion offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Fashion educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Fashion launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

How to run fashion ads on Facebook and Instagram

  1. 1

    Show the product in use in the first three seconds

    The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.

  2. 2

    Let customers make the claim

    A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.

  3. 3

    Give a reason to buy now

    A bundle, a first-order discount or free shipping turns interest into an order. 7 percent of the fashion ads here lead with a discount.

  4. 4

    Let the algorithm find the buyers

    Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.

  5. 5

    Keep the winners running and replace the rest

    The median fashion ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Fashion ads: questions people ask

What do fashion ads on Facebook and Instagram look like?
We read 3,210 fashion ads from 103 fashion brands in the Meta Ad Library on October 4, 2026. Carousel ads lead at 55 percent. The most common button is "Shop now".
Which fashion brands run the most Facebook ads?
Of the advertisers on this page, Reformation (1,667 running), SKIMS (1,332 running), Aritzia (458 running) had the most ads live when we read the library.
What offers do fashion ads use?
A discount appears in 7 percent, a price in the ad appears in 4 percent, something free to start appears in 2 percent of the ads we read. For example, SKIMS: "50% off starts NOW."
How long do fashion ads run?
The median ad we read had run 27 days, and the longest 628 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.
How do I make fashion ads for my brand?
Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the fashion ads running now, writes ads in the styles that work, and launches them once you approve.

More fashion advertising

The rest of fashion, category by category, and the ads ChatGPT shows the same shoppers.

Launch fashion ads that sell

This page shows 3,210 creatives. Meta lists 435,001 for these advertisers, and 88,427 are running right now. Sprites' proprietary marketing agent reads every fashion ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.