4,788 ads from 11 standby generator brands in the Meta Ad Library, 2,281 running now.
11 standby generator brands have 4,788 ads in the Meta Ad Library between them, and 2,281 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Outage dread fuels the entire pitch, timed to hurricane season and built around a porch bulb that glows steadily while the block goes dark.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Generac | 183 | 179 | 31 |
| Honda | 2,539 | 949 | 30 |
| Champion Power Equipment | 21 | 21 | 21 |
Brand pages: Generac · Honda · Champion Power Equipment · Westinghouse · DuroMax · Briggs & Stratton · RYOBI · DEWALT · Caterpillar · Kohler · Cummins
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these standby generator brands have enough creative on file for a page of their own.
carousel leads at 36 percent of the 288 creatives read here, with video at 36 percent and static at 27. Learn more carries 48 percent of the calls to action.
The median creative here ran 37 days and the longest was still up at 269. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Generators video ads · Generators static ads · Generators carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Ryobi Expand It Edger BladeRYOBI · running 269 days
Generator Dealer OpportunityBriggs & Stratton · running 251 days
Dual-Fuel RV Generators Built for the RoadCummins · running 169 days
Do Something That Makes An ImpactCaterpillar · running 159 days
Performance-Driven RideHonda · ran 101 days
UV-Light Self-Cleaning WandKohler · running 84 days
2 percent of these ads open with a question, 15 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+4,776 more generators ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 6 percent of the generators ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median generators ad here stayed up 37 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 288 creatives. Meta lists 4,788 for these advertisers, and 2,281 are running right now. Sprites' proprietary marketing agent reads every generators ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.