16,841 ads from 13 surf brands in the Meta Ad Library, 2,877 running now.
13 surf brands have 16,841 ads in the Meta Ad Library between them, and 2,877 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
The ocean is the easy picture, and surf brands that stay distinct put a board, wax, or a wetsuit in front of a wave everyone else can film.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Billabong | 1,263 | 157 | 50 |
| Quiksilver | 2,139 | 146 | 50 |
| Rip Curl | 1,058 | 161 | 50 |
Brand pages: Billabong · Quiksilver · Rip Curl · O'Neill · Hurley · RVCA · Volcom · Reef · Patagonia · Body Glove · Dakine · Vissla · Roark
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these surf brands have enough creative on file for a page of their own.
carousel leads at 55 percent of the 511 creatives read here, with video at 33 percent and static at 12. Shop now carries 79 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 525. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Surf video ads · Surf static ads · Surf carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Icons Of Shred Track Pant GromRip Curl · ran 525 days
Men's Medford Board ShortReef · running 456 days
WHAWHAT CHINO TROUSERS - BLACKVolcom · running 442 days
Smoothies Dita Triangle Bikini Top - BlackBody Glove · running 352 days
Border C Cord 5 Pkt PantVissla · running 231 days
Billabong - Lounge - Casquette trucker pour Homme - MarronBillabong · ran 194 days
2 percent of these ads open with a question, 22 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+16,829 more surf ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 7 percent of the surf ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median surf ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 511 creatives. Meta lists 16,841 for these advertisers, and 2,877 are running right now. Sprites' proprietary marketing agent reads every surf ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.