13,371 ads from 32 mortgage lenders in the Meta Ad Library, 5,353 running now.
32 mortgage lenders have 13,371 ads in the Meta Ad Library between them, and 5,353 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Mortgage advertising moves with the rate, and when the rate is bad the category stops selling the loan and starts selling the lender: a person, a local office, a promise to call back.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| loanDepot | — | — | 33 |
| LendingTree | 663 | 663 | 31 |
| Navy Federal Credit Union | 543 | 541 | 49 |
Brand pages: loanDepot · LendingTree · Navy Federal Credit Union · Bank of America · Newrez · U.S. Bank · CMG Home Loans · PNC · Citizens · Truist · American Financing · Mutual of Omaha Mortgage · The Federal Savings Bank · Figure · Fairway Home Mortgage · Guild Mortgage Company · Guaranteed Rate · Veterans United · Pennymac · Rocket Mortgage · Freedom Mortgage · New American Funding · Cardinal Financial Company, Limited Partnership · Lower · Rate · Griffin Funding · Longbridge Financial · Finance of America · Nations Lending · AnnieMac Home Mortgage · Atlantic Bay Mortgage Group
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 31 of these mortgage lenders have enough creative on file for a page of their own.
video leads at 42 percent of the 862 creatives read here, with carousel at 36 percent and static at 23. Learn more carries 65 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 368. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Mortgage Facebook ad examples.
Each format on its own page: Mortgage video ads · Mortgage static ads · Mortgage carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Start Your VA Home Refinance TodayVeterans United · running 368 days
U.S. Bank Shield™ Visa® CardU.S. Bank · ran 234 days
HECM Fact vs. Myth—Know the DifferenceLongbridge Financial · running 222 days
Get funding in as fast as 24 hours!LendingTree · running 201 days
Help Your Buyers Apply in MinutesAnnieMac Home Mortgage · running 186 days
Boring doesn't miss out.PNC · running 167 days
8 percent of these ads open with a question, 9 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+13,359 more mortgage ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among mortgage lenders. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 12 percent of the mortgage ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median mortgage ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 862 creatives. Meta lists 13,371 for these advertisers, and 5,353 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.