5,840 ads from 10 expense reporting tools in the Meta Ad Library, 2,846 running now.
10 expense reporting tools have 5,840 ads in the Meta Ad Library between them, and 2,846 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Photographed receipts are the demo, and the ad treats a reimbursed dinner as the mess finance teams still chase by hand.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Ramp · Brex · Navan · Emburse · Zoho · QuickBooks · Rippling · SAP Concur · Divvy · EveryDollar
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these expense reporting tools have enough creative on file for a page of their own.
video leads at 44 percent of the 317 creatives read here, with static at 37 percent and carousel at 19. Learn more carries 58 percent of the calls to action.
The median creative here ran 32 days and the longest was still up at 376. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Expense video ads · Expense static ads · Expense carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Get started today for free.Brex · running 376 days
Ditch the manual messRamp · running 229 days
Rippling makes payroll and HR effortless as you grow.Rippling · running 184 days
Die Plattform für GeschäftsreisenNavan · running 127 days
Cadences automate your follow-ups so you stay consistent without the chase.Zoho · ran 88 days
Effortless expense management for SMBsEmburse · running 77 days
7 percent of these ads open with a question, 11 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+5,828 more expense ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The expense reporting tools here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 14 percent of the expense ads here lead with financing or monthly pricing. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median expense ad here stayed up 32 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 317 creatives. Meta lists 5,840 for these advertisers, and 2,846 are running right now. Sprites' proprietary marketing agent reads every expense ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.