6,177 ads from 7 product review collectors in the Meta Ad Library, 521 running now.
7 product review collectors have 6,177 ads in the Meta Ad Library between them, and 521 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Widget stars sit above the fold, and collected praise is sold as the stand-in for a brand the shopper does not know yet.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Trustpilot | 10 | 0 | 10 |
| Yotpo | 5,849 | 216 | 30 |
| Bazaarvoice | 18 | 6 | 17 |
Brand pages: Trustpilot · Yotpo · Bazaarvoice · Capterra · Birdeye · Podium · Yelp
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 7 of these product review collectors have enough creative on file for a page of their own.
Single image leads at 42 percent of the 162 creatives read here, with carousel at 34 percent and video at 24. Learn more carries 60 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 586. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Reviews video ads · Reviews static ads · Reviews carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Compare local moversYelp · running 586 days
Top 10 Employee Recognition SoftwareCapterra · running 385 days
Text Your Leads Before They Choose a CompetitorPodium · running 224 days
What Is GEO? (CommerceGPT – Edition 02)Yotpo · ran 127 days
Choose the software trusted by 200k+ businessesBirdeye · running 87 days
Eliminate compliance risks today.Bazaarvoice · ran 23 days
3 percent of these ads open with a question, 33 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,165 more reviews ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The product review collectors here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 3 percent of the reviews ads here lead with a price in the ad. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median reviews ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 162 creatives. Meta lists 6,177 for these advertisers, and 521 are running right now. Sprites' proprietary marketing agent reads every reviews ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.