21,695 ads from 14 smart home brands in the Meta Ad Library, 6,432 running now.
14 smart home brands have 21,695 ads in the Meta Ad Library between them, and 6,432 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Smart home ads have to show one object doing one job, a light, a lock or a thermostat, because a “connected home” is not a picture.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Ring | 1,980 | 978 | 30 |
| Philips Hue | 3,279 | 339 | 31 |
| ecobee | 292 | 291 | 30 |
Brand pages: Ring · Philips Hue · ecobee · Wyze · Sonos · iRobot · August · TP-Link · Samsung · Nanoleaf · Eufy · Amazon · Enabot
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these smart home brands have enough creative on file for a page of their own.
video leads at 44 percent of the 411 creatives read here, with carousel at 29 percent and static at 27. Shop now carries 43 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 589. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Smart home video ads · Smart home static ads · Smart home carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Styling with "Banh Mi" Dark Choco on da stressAugust · running 589 days
Upgrade to EBO Air 2 Plus and bring AI-powered companionship into your life.Enabot · running 409 days
Kuvittele kotisi uudelleenPhilips Hue · running 348 days
Votre partenaire de nettoyageiRobot · ran 206 days
ecobee Total Security and Savings Bundleecobee · running 167 days
Turn Any Window Into an Outdoor Security CamWyze · running 114 days
1 percent of these ads open with a question, 23 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+21,683 more smart home ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 10 percent of the smart home ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median smart home ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 411 creatives. Meta lists 21,695 for these advertisers, and 6,432 are running right now. Sprites' proprietary marketing agent reads every smart home ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.