6,655 ads from 13 hair color brands in the Meta Ad Library, 2,221 running now.
13 hair color brands have 6,655 ads in the Meta Ad Library between them, and 2,221 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Root-regrowth confessionals and box-dye gloss results assure salon tone from a sink-side sitting.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| L'Oréal Paris | 395 | 392 | 49 |
| Garnier | 230 | 95 | 30 |
| Clairol | 55 | 54 | 27 |
Brand pages: L'Oréal Paris · Garnier · Clairol · Revlon · Madison Reed · Schwarzkopf · Just For Men · Redken · Wella · John Frieda · Overtone · eSalon · Dark and Lovely
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 13 of these hair color brands have enough creative on file for a page of their own.
video leads at 70 percent of the 398 creatives read here, with carousel at 21 percent and static at 9. Shop now carries 56 percent of the calls to action.
The median creative here ran 20 days and the longest was still up at 247. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Hair Color video ads · Hair Color static ads · Hair Color carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Dostępna tylko w RossmannSchwarzkopf · ran 247 days
NEW! Acidic Color GlossRedken · ran 232 days
Your silver era starts here.Overtone · running 71 days
HYDRATED, DEFINED CURLS & WAVESJohn Frieda · ran 70 days
Roots or All-Over ColorMadison Reed · running 68 days
Cabelo mais saudável na primeira aplicação 💜L'Oréal Paris · running 67 days
4 percent of these ads open with a question, 12 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+6,643 more hair color ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 10 percent of the hair color ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median hair color ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 398 creatives. Meta lists 6,655 for these advertisers, and 2,221 are running right now. Sprites' proprietary marketing agent reads every hair color ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.