37,338 ads from 12 vacation rental brands in the Meta Ad Library, 12,963 running now.
12 vacation rental brands have 37,338 ads in the Meta Ad Library between them, and 12,963 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Vacation rental ads sell a specific kitchen and a specific view, because “a home” is not a picture and a hotel room is the thing they are trying not to be.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Airbnb | 19,758 | 6,864 | 30 |
| Vrbo | 925 | 715 | 30 |
| Booking.com | 4,850 | 1,334 | 30 |
Brand pages: Airbnb · Vrbo · Booking.com · Sonder · Evolve · Plum Guide · Marriott · Homes & Villas · Onefinestay · Hopper · Expedia · Tripadvisor
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these vacation rental brands have enough creative on file for a page of their own.
carousel leads at 53 percent of the 367 creatives read here, with video at 36 percent and static at 11. Book now carries 55 percent of the calls to action.
The median creative here ran 59 days and the longest was still up at 407. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Vacation rentals video ads · Vacation rentals static ads · Vacation rentals carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Taruna HomestayExpedia · ran 407 days
How much could you earn?Vrbo · ran 396 days
The Best Hotel DealsHopper · running 357 days
Scarica.Airbnb · running 351 days
Next-level hotel stays are just a click away.Marriott · ran 345 days
Fox & The Firefly CottagesBooking.com · ran 245 days
1 percent of these ads open with a question, 2 percent put a number in the first line, and 8 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+37,326 more vacation rentals ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Book now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median vacation rentals ad here stayed up 59 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 367 creatives. Meta lists 37,338 for these advertisers, and 12,963 are running right now. Sprites' proprietary marketing agent reads every vacation rentals ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.