8,120 ads from 21 CRM and sales software companies in the Meta Ad Library, 659 running now.
21 CRM and sales software companies have 8,120 ads in the Meta Ad Library between them, and 659 of those were running when we read it on October 6, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Sales software is bought by the person who will have to live in it, so the ads that survive are the ones that show a rep closing something rather than a diagram of the pipeline.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Nutshell · Attio · Capsule CRM · Bitrix24 · Kommo · Lusha · Cognism · Lemlist · Woodpecker · Reply.io · Hunter.io · Snov.io · Demandbase · Aircall · JustCall · Common Room · Scratchpad · Freshworks · Creatio · Affinity
Meta Ad Library, read October 6, 2026. Library and active counts are Meta’s own. 20 of these CRM and sales software companies have enough creative on file for a page of their own.
Single image leads at 50 percent of the 502 creatives read here, with video at 33 percent and carousel at 17. Learn more carries 45 percent of the calls to action.
The median creative here ran 26 days and the longest was still up at 238. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: CRM video ads · CRM static ads · CRM carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Ti portiamo con noi nel dietro le quinte della nostra pizzeria 🍕Woodpecker · ran 238 days
No More Daily Limits on LinkedInSnov.io · ran 216 days
AI for IT without the hassleFreshworks · ran 204 days
Move Faster Than Your MarketLusha · running 154 days
Request a B2B contact data sampleCognism · ran 136 days
Outbound Teams Run on Hunter DataHunter.io · running 134 days
1 percent of these ads open with a question, 27 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+8,108 more crm ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The CRM and sales software companies here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. 3 percent of the crm ads here lead with a price in the ad. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median crm ad here stayed up 26 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
The rest of the category, from SaaS and apps to the tools built for one job.
This page shows 502 creatives. Meta lists 8,120 for these advertisers, and 659 are running right now. Sprites' proprietary marketing agent reads every crm ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.