Grocery ads

33,184 ads from 143 grocers in the Meta Ad Library, 21,632 running now.

Advertisers
143
Ads listed by Meta
33,184
Running now
21,632
Creatives read
2,614

143 grocers have 33,184 ads in the Meta Ad Library between them, and 21,632 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Grocery ads sell the trip you were going to make anyway, a delivery window or a circular, and the creative is the basket, not the store.

Which grocers run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

AdvertiserAds in libraryRunning nowRead here
Instacart1,5731,49750
Walmart5,8624,92647
Kroger2,7661,08830

Brand pages: Instacart · Walmart · Kroger · Aldi · Costco · Target · Thrive Market · Amazon · Safeway · Publix · Misfits Market · Hungryroot · Weee! · Sprouts Farmers Market · Winn-Dixie · Goya · Save-A-Lot · Giant Food · Lidl · Waitrose · Coles · Imperfect Foods · Country Delight · Fred Meyer · Ralphs · Ingles Markets · Vons · Jewel-Osco · Smart & Final · Fry's Food Stores · Bashas' · Pick 'n Save · Cardenas Markets · Food City · Lotte Plaza Market · Lowes Foods · La Bonita Supermarkets · Grocery Outlet · Family Fare · QFC · Dillons · Food 4 Less · Superior Grocers · Festival Foods · Dierbergs · Super King Markets · Tops Friendly Markets · Randalls · Fresh Thyme Market · Tom Thumb · Lucky Supermarkets · Hi Nabor · Foodland Hawaii · King Soopers · Food Town · Whole Foods Market · Zion Market · Market Street · Brookshire Brothers · El Rancho Supermercado · Fiesta Mart · Shop 'n Save · Save Mart · ACME Markets · Reasor's · Ruler Foods · Tony's Fresh Market · Price Rite · Super 1 Foods · Vallarta Supermarkets · Berkot's · Homeland Stores · FoodMaxx · Bravo Supermarkets · Heinen's · Weis Markets · Pavilions · Joe V's Smart Shop · Martin's Super Markets · Valley Marketplace · Gordon Food Service · Super One Foods · New Seasons Market · Tokyo Central · City Market · Lunds & Byerlys · Price Cutter · Food King · Valli Produce · Yoke's Fresh Market · Hen House Market · Harps Food Stores · Strack & Van Til · United Supermarkets · United Grocery Outlet · Quality Foods · Riesbeck's · Gerbes · Miles Farmers Market · Sellers Bros · Star Market · Hornbacher's · Vince & Joe's · Frazier Farms · Needler's · Town & Country Markets · Central Market · La Michoacana Meat Market · D&W Fresh Market · Hamrick's · Mac's Fresh Market · Stauffers of Kissel Hill · Boar's Head · Rancho San Miguel Markets · Russ's Market · Foodtown · Market District · Gelson's · Bristol Farms · Mollie Stone's · Haggen · Metropolitan Market · PCC Community Markets · Market of Choice · Lunardi's · Cub Foods · H Mart · 99 Ranch Market · Fareway · WinCo Foods · Macey's · Sedano's · Cash Saver · Trader Joe's · Jungle Jim's · Buehler's · Caputo's · Harding's Markets · Northgate Market · C-Town · Rulli Brothers · DeLallo

Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 142 of these grocers have enough creative on file for a page of their own.

What formats do grocery ads use?

video leads at 39 percent of the 2,614 creatives read here, with static at 31 percent and carousel at 30. Shop now carries 56 percent of the calls to action.

The median creative here ran 18 days and the longest was still up at 594. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

Each format on its own page: Grocery video ads · Grocery static ads · Grocery carousel ads

What the grocery ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

  1. Groceries That Meet Your NeedsMisfits Market · running 594 days
  2. Get Lots of Cream 😋😋Country Delight · running 548 days
  3. Organize the Costco Way.Costco · ran 485 days
  4. Pickup & Delivery Options AvailableCaputo's · running 441 days
  5. The Easiest Way to Eat HealthyHungryroot · running 323 days
  6. Bring everyone together with ButterballDierbergs · running 286 days

The offers grocers lead with

2 percent of these ads open with a question, 12 percent put a number in the first line, and 5 percent lead with an emoji.

Grocery ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • +33,172 more grocery ads

    Hooks, landing pages and run length for each

Every creative, with its copy, format and run length

Grocery offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Grocery ugc and testimonial ads

Customer voice, creator posts and reviews used as the hook.

Every creative, with its copy, format and run length

Grocery educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Grocery launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

How to run grocery ads on Facebook and Instagram

  1. 1

    Lead with the format the category rewards

    Video ads lead among grocers. Start there, and test the second format against it rather than spreading spend across every placement at once.

  2. 2

    Give the reader a reason to act now

    An offer, a launch or a limited drop gives the ad a job beyond awareness. 14 percent of the grocery ads here lead with a price in the ad.

  3. 3

    Copy the structure, not the ad

    Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.

  4. 4

    Keep the winners running and replace the rest

    The median grocery ad here stayed up 18 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Grocery ads: questions people ask

What do grocery ads on Facebook and Instagram look like?
We read 2,614 grocery ads from 143 grocers in the Meta Ad Library on October 8, 2026. Video ads lead at 39 percent. The most common button is "Shop now".
Which grocers run the most Facebook ads?
Of the advertisers on this page, Walmart (4,926 running), Instacart (1,497 running), Kroger (1,088 running) had the most ads live when we read the library.
What offers do grocery ads use?
A price in the ad appears in 14 percent, a discount appears in 5 percent, a deadline appears in 1 percent of the ads we read. For example, Instacart: "$10 off, every month"
How long do grocery ads run?
The median ad we read had run 18 days, and the longest 594 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.
How do I make grocery ads for my business?
Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the grocery ads running now, writes ads in the styles that work, and launches them once you approve.

Run grocery ads like the leaders

This page shows 2,614 creatives. Meta lists 33,184 for these advertisers, and 21,632 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.