16,166 ads from 9 password manager apps in the Meta Ad Library, 3,044 running now.
9 password manager apps have 16,166 ads in the Meta Ad Library between them, and 3,044 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Password manager ads sell a breach the viewer has already had, and the creative is the reused password, not the encryption.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: 1Password · LastPass · Dashlane · NordPass · Keeper · RoboForm · Norton · Dropbox · Apple
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 9 of these password manager apps have enough creative on file for a page of their own.
video leads at 42 percent of the 306 creatives read here, with static at 29 percent and carousel at 28. Learn more carries 53 percent of the calls to action.
The median creative here ran 35 days and the longest was still up at 483. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Password managers video ads · Password managers static ads · Password managers carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Try RoboForm Password ManagerRoboForm · running 483 days
How Reddit strengthened security for a remote workforce of 3,0001Password · ran 155 days
Discover why IT experts feel secure with Dashlane's enterprise password management solution.Dashlane · running 139 days
Norton 360.Norton · ran 131 days
Round-the-clock Data Breach Scanner.NordPass · running 108 days
Share more with DropboxDropbox · ran 105 days
0 percent of these ads open with a question, 25 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+16,154 more password managers ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median password managers ad here stayed up 35 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 306 creatives. Meta lists 16,166 for these advertisers, and 3,044 are running right now. Sprites' proprietary marketing agent reads every password managers ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.