Desk ads

Which desk retailers run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

Brand pages: IKEA · West Elm · Pottery Barn · Herman Miller · Steelcase · Branch · Walker Edison · Ashley Furniture · Wayfair · CB2

Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these desk retailers have enough creative on file for a page of their own.

What formats do desk ads use?

carousel leads at 59 percent of the 308 creatives read here, with video at 21 percent and static at 20. Shop now carries 61 percent of the calls to action.

The median creative here ran 33 days and the longest was still up at 1049. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.

Each format on its own page: Desk video ads · Desk static ads · Desk carousel ads

What the desk ads that last say

The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.

1. Kaylin 2 Piece Bedroom Set Solid Wood Platform Bed Frame with Headboard and Nightstand - Find it on the App!Wayfair · running 1,049 days
2. Iconic reissues from some of the most important names in design—including The Ripple Sofa by Steen Østergaard.CB2 · running 338 days
3. Désormais ouvert : Herman Miller à ParisHerman Miller · ran 260 days
4. Metal X Entry Table, Grey WashWalker Edison · running 141 days
5. Visit us at our Bellevue Square StorePottery Barn · running 139 days
6. IMDB Boosts App Downloads with BranchBranch · ran 97 days

The offers desk retailers lead with

• A discount: 9 percent of ads · Herman Miller: “Save 25% during the Home Office Sale”
• Something free to start: 7 percent of ads
• A price in the ad: 3 percent of ads
• A guarantee: 2 percent of ads

3 percent of these ads open with a question, 21 percent put a number in the first line, and 0 percent lead with an emoji.

How to run desk ads on Facebook and Instagram

1. 1

   Show the product in use in the first three seconds

   The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.

2. 2

   Let customers make the claim

   A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.

3. 3

   Give a reason to buy now

   A bundle, a first-order discount or free shipping turns interest into an order. 9 percent of the desk ads here lead with a discount.

4. 4

   Let the algorithm find the buyers

   Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.

5. 5

   Keep the winners running and replace the rest

   The median desk ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

Desk ads: questions people ask

What do desk ads on Facebook and Instagram look like?

We read 308 desk ads from 10 desk retailers in the Meta Ad Library on October 8, 2026. Carousel ads lead at 59 percent. The most common button is "Shop now".

Which desk retailers run the most Facebook ads?

Of the advertisers on this page, Pottery Barn (463 running), West Elm (128 running), IKEA (91 running) had the most ads live when we read the library.

What offers do desk ads use?

A discount appears in 9 percent, something free to start appears in 7 percent, a price in the ad appears in 3 percent of the ads we read. For example, Herman Miller: "Save 25% during the Home Office Sale"

How long do desk ads run?

The median ad we read had run 33 days, and the longest 1049 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.

How do I make desk ads for my brand?

Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the desk ads running now, writes ads in the styles that work, and launches them once you approve.