21,593 ads from 15 home security companies in the Meta Ad Library, 4,534 running now.
15 home security companies have 21,593 ads in the Meta Ad Library between them, and 4,534 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Home security ads sell a specific fear, a package on a porch or a door at night, and the brands that last show the alert on a phone rather than a yard sign.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| ADT | 170 | 170 | 30 |
| SimpliSafe | 148 | 148 | 29 |
| Ring | 1,980 | 978 | 30 |
Brand pages: ADT · SimpliSafe · Ring · Vivint · Nest · Abode · Cove · Brinks Home · Scout · Eufy · Wyze · Lorex · Vector Security · Reolink
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 14 of these home security companies have enough creative on file for a page of their own.
video leads at 45 percent of the 411 creatives read here, with carousel at 29 percent and static at 25. Shop now carries 58 percent of the calls to action.
The median creative here ran 22 days and the longest was still up at 603. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Home security Facebook ad examples.
Each format on its own page: Home security video ads · Home security static ads · Home security carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
🌾 15% Off Code: GRN15Nest · ran 603 days
(New) Weighted HoodiesCove · running 244 days
Stessa Offerta: 25% DI SCONTO! 🔥Reolink · ran 190 days
Sturm Cappello Us Od Gi Boonie Hat Verde UniScout · ran 164 days
Enjoy up to 6 months of free monitoring, valued at $239.Vivint · running 138 days
Turn Any Window Into an Outdoor Security CamWyze · running 114 days
4 percent of these ads open with a question, 30 percent put a number in the first line, and 8 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+21,581 more home security ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 14 percent of the home security ads here lead with a discount.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Shop now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median home security ad here stayed up 22 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 411 creatives. Meta lists 21,593 for these advertisers, and 4,534 are running right now. Sprites' proprietary marketing agent reads every home security ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.