21,094 ads from 12 tour operators in the Meta Ad Library, 4,115 running now.
12 tour operators have 21,094 ads in the Meta Ad Library between them, and 4,115 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
A group at one specific site books the trip, and tour ads sell the date and the guide the viewer does not have to arrange.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Viator · Globus · Intrepid · G Adventures · Contiki · Tauck · Collette · Rick Steves · Gray Line · GetYourGuide · Tripadvisor · Biltmore
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these tour operators have enough creative on file for a page of their own.
carousel leads at 45 percent of the 332 creatives read here, with video at 41 percent and static at 14. Book now carries 44 percent of the calls to action.
The median creative here ran 34 days and the longest was still up at 169. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Tours video ads · Tours static ads · Tours carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Athletic Wear You’ll Wear AnywhereIntrepid · running 169 days
Capricorn Motel & Conference CentreTripadvisor · running 147 days
Travel beyond ordinaryTauck · running 127 days
Ride VietnamContiki · ran 120 days
Take The TripG Adventures · ran 109 days
Private Half-Day Andes Hiking Experience from SantiagoViator · ran 87 days
0 percent of these ads open with a question, 6 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+21,082 more tours ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 2 percent of the tours ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category carousel ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Book now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median tours ad here stayed up 34 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 332 creatives. Meta lists 21,094 for these advertisers, and 4,115 are running right now. Sprites' proprietary marketing agent reads every tours ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.