49,627 ads from 16 online course companies in the Meta Ad Library, 5,789 running now.
16 online course companies have 49,627 ads in the Meta Ad Library between them, and 5,789 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Course ads sell a different job, not a skill, and the ones that convert name the role or the income on the other side of the lessons.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Coursera | 5,109 | 2,152 | 41 |
| Udemy | 2,964 | 1,307 | 30 |
| MasterClass | 30,516 | 1,034 | 30 |
Brand pages: Coursera · Udemy · MasterClass · LinkedIn Learning · edX · Pluralsight · Domestika · Udacity · Codecademy · DataCamp · The Great Courses · Khan Academy · Flowkey · Skoove · National CPR Foundation
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 15 of these online course companies have enough creative on file for a page of their own.
carousel leads at 48 percent of the 395 creatives read here, with video at 32 percent and static at 19. Learn more carries 47 percent of the calls to action.
The median creative here ran 41 days and the longest was still up at 862. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Online courses video ads · Online courses static ads · Online courses carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The Complete 2023 Web Development BootcampUdemy · ran 862 days
Our Part-Time MSW Program Is Now Accepting Applications. Join Us.edX · running 665 days
CPR Certification $12.95National CPR Foundation · running 663 days
今すぐピアノを弾こうFlowkey · running 257 days
Discover Your Next Great Learning AdventureThe Great Courses · running 216 days
Build Skills That Move Careers ForwardUdacity · running 195 days
2 percent of these ads open with a question, 17 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+49,615 more online courses ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median online courses ad here stayed up 41 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 395 creatives. Meta lists 49,627 for these advertisers, and 5,789 are running right now. Sprites' proprietary marketing agent reads every online courses ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.