12,513 ads from 19 auto insurers in the Meta Ad Library, 5,973 running now.
19 auto insurers have 12,513 ads in the Meta Ad Library between them, and 5,973 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Auto insurance ads sell a switch, not a policy, and the creative is the amount you are overpaying with the insurer you already have.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| GEICO | 1,437 | 631 | 42 |
| Progressive | 1,158 | 1,154 | 47 |
| State Farm | 283 | 229 | 35 |
Brand pages: GEICO · Progressive · State Farm · Allstate · Farmers · USAA · Nationwide · Root · Elephant · Hugo · Branch · Lemonade · CarShield · Mile Auto · Budget Direct · Youi · PEMCO Insurance · Estrella Insurance · Endurance Warranty
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 19 of these auto insurers have enough creative on file for a page of their own.
video leads at 50 percent of the 595 creatives read here, with carousel at 26 percent and static at 24. Get quote carries 48 percent of the calls to action.
The median creative here ran 34 days and the longest was still up at 426. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Auto insurance Facebook ad examples.
Each format on its own page: Auto insurance video ads · Auto insurance static ads · Auto insurance carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
You barely drive, and when you do, you drive safely.Lemonade · running 426 days
Premium Weighted BlanketElephant · running 396 days
Start strong with AllstateAllstate · running 365 days
Protect Your Car NowEndurance Warranty · running 270 days
Let our team tell you moreNationwide · running 257 days
Are you eligible for membership?USAA · running 242 days
5 percent of these ads open with a question, 10 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+12,501 more auto insurance ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among auto insurers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 12 percent of the auto insurance ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median auto insurance ad here stayed up 34 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 595 creatives. Meta lists 12,513 for these advertisers, and 5,973 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.