14,540 ads from 23 fitness equipment brands in the Meta Ad Library, 5,944 running now.
23 fitness equipment brands have 14,540 ads in the Meta Ad Library between them, and 5,944 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Home fitness ads sell a gym you do not have to drive to, and they live or die on whether the equipment looks like it belongs in a room you already have.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Peloton · Tonal · Bowflex · NordicTrack · Hydrow · Rogue · Echelon · Tempo · Schwinn · Sole · FightCamp · REP Fitness · Titan Fitness · Horizon Fitness · TRX Training · WalkingPad · Speediance · Vitruvian · Torque Fitness · Merach · DeerRun · Technogym · Kensui
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 23 of these fitness equipment brands have enough creative on file for a page of their own.
video leads at 57 percent of the 599 creatives read here, with carousel at 28 percent and static at 15. Shop now carries 57 percent of the calls to action.
The median creative here ran 33 days and the longest was still up at 790. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Fitness equipment video ads · Fitness equipment static ads · Fitness equipment carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Garmin Tacx® NEO Bike PlusRogue · running 790 days
AdjustaBELL™Kensui · running 740 days
Functional Trainer - Shop Functional Trainers & Specialty Machines - Titan FitnessTitan Fitness · running 546 days
Run Fearless, Run FreeDeerRun · running 488 days
The Merach R50… an affordable at home rower alternative to the Concept2.Merach · running 475 days
Discover, Train, TransformREP Fitness · running 252 days
5 percent of these ads open with a question, 24 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+14,528 more fitness equipment ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 8 percent of the fitness equipment ads here lead with something free to start.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median fitness equipment ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 599 creatives. Meta lists 14,540 for these advertisers, and 5,944 are running right now. Sprites' proprietary marketing agent reads every fitness equipment ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.