7,780 ads from 9 VPN services in the Meta Ad Library, 853 running now.
9 VPN services have 7,780 ads in the Meta Ad Library between them, and 853 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
A VPN ad has to invent a threat the viewer was not thinking about, and the ones that last name one network, a hotel wifi or a torrent, instead of showing a padlock on a blue background.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| NordVPN | 3,258 | 316 | 30 |
| ExpressVPN | 1,145 | 149 | 30 |
| Surfshark | 2,190 | 94 | 36 |
Brand pages: NordVPN · ExpressVPN · Surfshark · Proton VPN · Private Internet Access · IPVanish · Norton · Bitdefender · McAfee
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 9 of these VPN services have enough creative on file for a page of their own.
carousel leads at 48 percent of the 237 creatives read here, with video at 34 percent and static at 18. Learn more carries 39 percent of the calls to action.
The median creative here ran 18 days and the longest was still up at 147. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: VPN video ads · VPN static ads · VPN carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
They wear our faces to exploit your trust.Bitdefender · running 147 days
Norton 360.Norton · ran 131 days
Millions use our products daily.Surfshark · running 82 days
Protect 10 devices with one deal.NordVPN · ran 61 days
Take Control TodayExpressVPN · running 49 days
Hold the Line OnlineIPVanish · ran 12 days
2 percent of these ads open with a question, 41 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,768 more vpn ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Learn more" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median vpn ad here stayed up 18 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 237 creatives. Meta lists 7,780 for these advertisers, and 853 are running right now. Sprites' proprietary marketing agent reads every vpn ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.