45,938 ads from 11 online therapy providers in the Meta Ad Library, 3,101 running now.
11 online therapy providers have 45,938 ads in the Meta Ad Library between them, and 3,101 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Pastel onboarding and a matching quiz grant a counselor within days, softening a clinical choice into something closer to signup.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| BetterHelp | 4,224 | 875 | 35 |
| Talkspace | 97 | 95 | 35 |
| Headspace | 794 | 139 | 49 |
Brand pages: BetterHelp · Talkspace · Headspace · Calm · Cerebral · Spring Health · Grow Therapy · Brightside · SonderMind · Two Chairs · Daylio
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 11 of these online therapy providers have enough creative on file for a page of their own.
video leads at 46 percent of the 338 creatives read here, with carousel at 33 percent and static at 21. Sign up carries 44 percent of the calls to action.
The median creative here ran 34 days and the longest was still up at 417. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
What works on Facebook, with the calls to action, offers and how to start: Mental health Facebook ad examples.
Each format on its own page: Mental Health video ads · Mental Health static ads · Mental Health carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Free therapy for NYC teensTalkspace · running 417 days
Prueba 7 días gratis la aplicación número uno de meditación y sueñoCalm · ran 315 days
Get started with BetterHelpBetterHelp · ran 124 days
Evening & weekend slots availableGrow Therapy · running 118 days
Your mind mattersHeadspace · ran 97 days
Advance your clinical skills on day oneTwo Chairs · running 58 days
2 percent of these ads open with a question, 12 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+45,926 more mental health ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 11 percent of the mental health ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Sign up" is the most common button here. Call every form lead back the same day.
The median mental health ad here stayed up 34 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 338 creatives. Meta lists 45,938 for these advertisers, and 3,101 are running right now. Sprites' proprietary marketing agent reads every mental health ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.