38,515 ads from 7 luxury houses in the Meta Ad Library, 6,698 running now.
7 luxury houses have 38,515 ads in the Meta Ad Library between them, and 6,698 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Luxury houses advertise to the many so the few will pay, which is why the creative never shows a price and spends on a face, a campaign film and a handbag held like it weighs nothing.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Louis Vuitton | 6,296 | 560 | 30 |
| Prada | 6,055 | 1,672 | 29 |
| Kate Spade | 516 | 382 | 22 |
Brand pages: Louis Vuitton · Prada · Kate Spade · Ralph Lauren · Gucci · Coach · Michael Kors
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 7 of these luxury houses have enough creative on file for a page of their own.
video leads at 57 percent of the 200 creatives read here, with carousel at 41 percent and static at 2. Learn more carries 55 percent of the calls to action.
The median creative here ran 27 days and the longest was still up at 211. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Luxury video ads · Luxury carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Prada Sneakers Running In Camoscio Donna BluPrada · ran 211 days
Fatti notare.Michael Kors · ran 93 days
Shop Extra 20% Off Selected StylesKate Spade · ran 80 days
Slim Fit Mesh Polo Shirt - Mens - Polo Ralph LaurenRalph Lauren · ran 71 days
Un futuro inminente.Louis Vuitton · running 65 days
Découvre le Tabby de CoachCoach · ran 62 days
0 percent of these ads open with a question, 22 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+38,503 more luxury ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Video ads lead among luxury houses. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 10 percent of the luxury ads here lead with a discount.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median luxury ad here stayed up 27 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
The rest of fashion, category by category, and the ads ChatGPT shows the same shoppers.
This page shows 200 creatives. Meta lists 38,515 for these advertisers, and 6,698 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.