9,690 ads from 39 drink brands in the Meta Ad Library, 2,531 running now.
39 drink brands have 9,690 ads in the Meta Ad Library between them, and 2,531 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Soft drinks are bought within arm’s reach of the cooler, so the giants advertise to stay famous rather than to convert, and the challengers win by looking like nothing else in that cooler.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Pepsi | 218 | 149 | 30 |
| Dr Pepper | 214 | 184 | 30 |
| Liquid Death | 1,525 | 375 | 30 |
Brand pages: Pepsi · Dr Pepper · Liquid Death · Sprite · Coca-Cola · Mountain Dew · Diet Coke · Bubly · Snapple · Arizona Iced Tea · Spindrift · Postobón · Jarritos · Manzana Postobón · Bilz y Pap · Red Cola · Secco · Fanta · 7UP · Perrier · Polar · Smartwater · Capri Sun · Tropicana · Dasani · Brisk · Evian · Sunkist · Schweppes · Ocean Spray · Orangina · LaCroix · San Pellegrino · Jones Soda · Culture Pop Soda · Zevia · Faygo · Irn-Bru
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 38 of these drink brands have enough creative on file for a page of their own.
video leads at 56 percent of the 886 creatives read here, with carousel at 26 percent and static at 18. Learn more carries 44 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 438. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Soda and soft drink video ads · Soda and soft drink static ads · Soda and soft drink carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Spindrift Pineapple Flavored Sparkling Water Size 12oz (24pk) | 24-PackSpindrift · running 438 days
Now AvailableArizona Iced Tea · running 212 days
Mantita al piso, algo rico en el medio y una Secco que acompaña.Secco · running 171 days
Dive into a Capri Sun, with refreshing all natural ingredients and no artificial flavors or colors.Capri Sun · running 158 days
Testing out @liquiddeath Energy inside of a tornado simulator.Liquid Death · running 156 days
Sunkist: America's Citrus Co-OpSunkist · ran 142 days
6 percent of these ads open with a question, 6 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+9,678 more soda and soft drink ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 2 percent of the soda and soft drink ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median soda and soft drink ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 886 creatives. Meta lists 9,690 for these advertisers, and 2,531 are running right now. Sprites' proprietary marketing agent reads every soda and soft drink ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.