738 ads from 8 student loan refinancers in the Meta Ad Library, 269 running now.
8 student loan refinancers have 738 ads in the Meta Ad Library between them, and 269 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Refinanced rates carry the ad, and a lower monthly payment is framed as the reward a graduate already earned.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Sallie Mae | 127 | 0 | 17 |
| Discover | 64 | 63 | 45 |
| Earnest | 119 | 41 | 42 |
Brand pages: Sallie Mae · Discover · Earnest · College Ave · Citizens · Ascent · MOHELA · Splash Financial
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 8 of these student loan refinancers have enough creative on file for a page of their own.
video leads at 45 percent of the 235 creatives read here, with carousel at 29 percent and static at 26. Learn more carries 57 percent of the calls to action.
The median creative here ran 47 days and the longest was still up at 394. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Student loan video ads · Student loan static ads · Student loan carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Discover an easy way to take out a loan for college.College Ave · running 394 days
Be part of a community that grows through shared journeys of 1200+ EntrepreneursAscent · running 320 days
One Loan, One Payment. Simple.Splash Financial · running 209 days
What makes an Earnest student loan different: Zero feesEarnest · ran 140 days
Your $400 bonus awaits.Citizens · ran 93 days
It’s easy to applyDiscover · running 53 days
2 percent of these ads open with a question, 8 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+726 more student loan ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Video ads lead among student loan refinancers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 13 percent of the student loan ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median student loan ad here stayed up 47 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 235 creatives. Meta lists 738 for these advertisers, and 269 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.