2,125 ads from 10 breakfast chains in the Meta Ad Library, 2,002 running now.
10 breakfast chains have 2,125 ads in the Meta Ad Library between them, and 2,002 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Pancakes available past noon and a pot that stays full form the offer, and the rest of the menu is scenery.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| IHOP | 59 | 57 | 32 |
| Denny's | 271 | 213 | 50 |
| Waffle House | 2 | 2 | 2 |
Brand pages: IHOP · Denny's · Waffle House · First Watch · Perkins · Bob Evans · Huddle House · Black Bear Diner · Metro Diner · Kodiak Cakes
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 10 of these breakfast chains have enough creative on file for a page of their own.
video leads at 46 percent of the 272 creatives read here, with carousel at 28 percent and static at 26. Order now carries 32 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 132. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Breakfast video ads · Breakfast static ads · Breakfast carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Oportunidades de Inversión con IHOP & Applebee'sIHOP · ran 132 days
Yeah… we’re there with you.Huddle House · running 127 days
The Best Offers Are In The App!Bob Evans · running 113 days
Cheers To YouFirst Watch · running 83 days
Waffle House X Onward ReserveWaffle House · running 78 days
Slide into BreakfastDenny's · running 59 days
3 percent of these ads open with a question, 1 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,113 more breakfast ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 12 percent of the breakfast ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Order now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median breakfast ad here stayed up 23 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 272 creatives. Meta lists 2,125 for these advertisers, and 2,002 are running right now. Sprites' proprietary marketing agent reads every breakfast ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.